Concept preview Unlisted demo built by ACSS for Coel Nelson — imagery, pricing and drop mechanics shown for direction. Not a live store yet.
Drop 001 Founders Edition · 25 numbered Main run follows

Unity

One purpose. A heavyweight cut-and-sew hoodie split down the middle — black and white joined by a bolt. Because underneath, we're all one.

Claim your number See the hoodie
Drop 001

The Split Hoodie
25 numbered founders pieces. Then the main run.

UNITY split hoodie — front, back and detail views: white and black halves joined by a lightning bolt seam
Front · Back · Detail — Drop 001 colorway

UNITY Split Hoodie — Drop 001

$150 final pricing TBD — drop range $120–$180

Premium cut-and-sew construction — not a printed blank. Two panels, one garment: white and black meshed by a jagged bolt seam from collar to hem. UNITY across the chest, ONE PURPOSE. down the sleeve, bolt on the forearm, quiet EST. 2026 mark on the back.

Fabric400–450 GSM heavyweight fleece — thick, structured, stays soft
ConstructionFull cut-and-sew, two-panel body with bolt seam
EditionFounders Edition: 25 numbered pieces · main run of the same hoodie opens once they're claimed
FitRelaxed, slightly oversized — size down for a sharper fit
ShippingTBD — announced before the drop
Select size Claim your number — no charge today
25 of 25 founders numbers open · once they're claimed, reservations roll into the main run
Campaign — Drop 001

Worn the way it's meant to be worn.

Two models, one Black and one white, shoulder to shoulder in mirrored UNITY split hoodies
Two halves. One purpose.
Studio portrait, hood up, split lighting across the UNITY hoodie
Hood up
Model in UNITY split hoodie against a concrete wall
Daylight
Back of the UNITY hoodie at golden hour — UNITY EST. 2026 print
Est. 2026
ONE PURPOSE. sleeve print detail on museum steps
One purpose.
UNITY split hoodie worn at night in an empty city street
Why Unity
"No matter your race — we're all one. That's the whole brand."

UNITY started with one idea from founder Coel Nelson: take the two colors people use to divide, and stitch them into a single garment. The white half and the black half aren't colorblocking — they're the point. The lightning bolt is the energy where they meet.

That's why it says one purpose down the sleeve. Not a slogan — an instruction.

01

Built heavy

400+ GSM fleece in a market full of 280 GSM blanks. You feel the difference the second it's on.

02

Cut-and-sew, not printed

The split is constructed, panel by panel. No shortcut version of this hoodie exists.

03

Special, not unreachable

The first 25 are numbered founders pieces — those never repeat. But the hoodie itself isn't locked behind them: a main run opens after, so nobody who believes in this misses it.

Drop 001 · Founders numbers 1–25

Claim your number.

No payment today. Reserving locks your place in line — founders numbers are assigned in order while they last, and every reservation after that is first in line for the main run. We'll contact you to confirm and arrange payment before the drop ships.

Free to reserve · first come, first served · you'll get a confirmation email.

Concept notes — for Coel

  • Availability (your 07-29 note): the page now frames Drop 001 as 25 numbered founders pieces plus a main run, so the hoodie isn't gated to 25 people. Other structures we can swap in: a timed pre-order window (open 7–10 days, make exactly what's ordered), restock waves announced per batch, or keeping the numbered 25 as a collector tier on every future colorway. Tell us which reads right and we'll rework the copy around it.
  • Positioning: premium cut-and-sew, benchmarked against Represent, Fear of God Essentials, Cole Buxton and Rue Porter builds — with Comfrt-level feel as the fabric bar and Velour Garments as a manufacturing reference.
  • Photography: all campaign imagery on this page is AI-generated from your mockup for direction. Before launch we reshoot (or regenerate at print quality) with the real sample.
  • Price is anchored at $150 inside your $120–$180 range — say the word and we move it.
  • Reservations are real: the form works and lands in our inbox. Actual checkout (Stripe) is phase two, once pricing and the sample are locked.
  • TBD before launch: shipping policy, size chart from the manufacturer, drop date, domain.